Many people in Malaysia love cars, particularly but not limited to men. This is because they not only get people from one place to another but motor cars are also a source of prestige in the society. The roaring of the engine is mouthwatering and impressive. There is however not much you can do on the highway owing to the restrictions available in the country. According to the traffic rules, however, citizens in Malaysia are not allowed to drive at speeds beyond those demarcated for the different roads and highways. This is why the coming of motorsports events have been received with great joy in the country. This is a sport that involves all the great things about cars, speed, and elegance. One of the major sponsors in the games have been online gaming platforms in Malaysia. Many are moving into becoming the main sponsors for the event, and this guarantees this major motorsport event will be successful. These are some of the basics of event sponsorships in Malaysia and the different online gaming platforms looking to become the main sponsors.

Finding motorsports event sponsors

For a motorsport event to find a sponsor, it requires proper pitching and skilled organization. To make online gaming companies become a part of these marathons, you have to show them the benefits.

1: Be ready to try many:

For you to land a sponsor, you must be open to trying out many other sponsors so that you do not get thrown off when the one you were banking on fails to come through.

2: Have a concise goal:

Most companies, like the online gaming companies, get a lot of proposals from different event organizers. They, therefore, prefer if the sender has been very clear in their concept or proposal on how exactly they come into the sponsorship deal and what is expected of them. They should also know how they will benefit from the sponsorship.

Why online gaming platforms sponsor major motorsport events

1: To build their brands: Having an online gaming platform’s name on the back of T-shirts or banners is a good way of improving publicity. It is a great way to attract new customers and increase revenues.

2: As part of corporate social responsibility: online gaming companies, just like any other profit-making venture, have a responsibility to give back to the community. Sponsoring motorsport events that champion a cause is one way to do it.

3: To boost customer loyalty: when punters see that the company, they bet with is sponsoring a marathon or any event, they are likely to feel some level of pride and want to engage more with it.

4: To encourage participation: This is especially for brands that have a big following. When they are the main sponsors, they attract participants.

These are some of the online gaming companies that have shown an interest in becoming the main sponsors for the major motorsport events.

1: Betway

Launched in 2005, Betway has been one of Europe’s most comprehensive sportsbooks that features more than 30,000 betting markets and includes hundreds of additional games for every type of bettor. Betway’s founders have made it their mission to provide players with the most online betting options possible, and that is reflected throughout their sportsbook and online casino as well. Their presence has also been growing fast in Malaysia with thousands of customers. This online gaming platform, in an attempt to become one of Malaysia’s biggest platform, has shown an interest in being the major sponsor of the upcoming motorsport game.

2: 22Bet

Established in 2017, 22bet has proven itself a respectable bookmaker with a wide variety of bet options and a top-notch casino. Specializing in sports betting, 22bet has made it easy for many players to enjoy the sports they like while keeping things interesting with a couple of profitable bets. Besides an easy-to-use interface and a wide selection of betting options, 22bet offers around the clock support, simple and quick withdrawal methods, live bets, a useful forum, and much more. The bookmaker calls itself one of the most diverse sports betting providers for CIS countries. A closer look at its offerings can help you make a decision. To diversify its revenue streams, the company is looking to become the main sponsor of the upcoming motorsport event. This is bound to create more interest from its customers and other potential clients.

3: Bodog88

If you’re familiar with the Bodog brand that was previously targeted to the United States, and now Canada, you’ll be happy to know that Bodog is available to Asian sports betting markets as well. Available to a wide range of Asian countries, Bodog88 ties itself to a brand that has been a powerhouse in the sports betting industry for over a decade. This online gaming platform is looking to grow even further by becoming a major sponsor for the upcoming motorsport event.

The upcoming motorsport event is set to become one of the biggest sporting events in the country. It has thus drawn a lot of interest from interested in online gaming platforms, all of whom want to become a part of it.